It’s essential that your CrossFit box has a social media presence but sometimes it can be difficult to think of new ideas. The more social networks your box is on, the more ideas you have to come up with! So with that in mind, here are 10 ideas to power up your social media from WodSites, the digital CrossFit experts.
#1 Facebook Contests
Everyone loves a contest and if you leverage it right you can see a ton of new members join your box plus your Facebook user engagement rates will soar. Whether you ask fans to submit a fun workout photo or join a multiple-choice quiz, if you do it through an authorized app you can also gather valuable data for your mailing list. Hype up the contest and then the selected winner and you will gain plenty of social traction.
Who doesn’t love to eat right? If we are not eating we love to look at photos of food! Using high res stock images, you can share nutritional tips and healthy recipes on your social pages. Be sure to subtlety brand each photo so that when they are shared they create brand awareness for your box.
#3 Trainer Profiles
People buy from people, not businesses you know! Showcase the human side of your business by posting trainer profiles. Keep it light and fun by including their favorite food, funniest gym story or most embarrassing moment. Include a great photo of each trainer ideally wearing a company shirt and remember… brand it! From experience, personal profiles gain the highest number of likes and shares on social media pages so what are you waiting for!
Polls are great because they not only engage your audience but also give you valuable audience insights. Ask your audience a question on a weekly basis, this could be on Twitter or Linkedin as well as Facebook. Questions could be “What feature would you love to see in your box?”, “Would you refer a friend to your box?” or “What is your favourite workout?”. There is no winner so a prize is not necessary, however you should respond and show that you are listening to feedback.
#5 Special Offers
Try to offer your fans something new every month to get them engaged, drive more traffic to your website and hopefully more $$$ to your pocket. Remember that many of your fans may already be members of your box so your offers should not exclude them. “Refer a friend and get one month free”, “Write a recommendation and get a free smoothie” or “Share our post to be entered into a prize draw” are all ideas which will work for both new and existing members.