Just how important is social media for your CrossFit box? If we said VERY would you believe us? At Wodsites Australia, home of CrossFit marketing, we know the value of social media for CrossFit box owners. So before we give you our 10 tips here are some quick stats about social media usage in Australia:
Social Media Statistics Australia – February 2015
1. Facebook – 13,800,000 Registered Australian users
2. YouTube – 13,500,000 Australian users
3. Instagram – 4,000,000 Monthly Active Australian Users
4. LinkedIn – 3,300,000 Australian users
5. Twitter – 2,791,300 Active Australian users
6. Yelp – 1,500,000 Australian users
7. Snapchat – 1,070,000 Active Australian users
8. Flickr – 700,000 Active Australian users
9. Pinterest – 350,000 Active Australian users
10. MySpace – 120,000 Australian users
11. Google Plus – approx 60,000 Active Australian users
12. StumbleUpon – 50,000 Active Australian users
*statistics taken from Social Media News Australia
Ok, so now you’re convinced that social media is pretty important let’s look at 10 quick tips that you can start using right away to help your box get noticed.
#1 Use Branded Photos
Social media has become an extremely visual marketing tool in the past five years. As an example, tweets with images get 18% more clicks, 89% more favorites and 150% more retweets than those without. By branding your images you can be sure that your competitors won’t steal them and your brand name will be circulated fast. Check our blog about Best and Worst CrossFit Images.
#2 Be Consistent
Social media is not a quick overnight fix so you need to be consistent. It is better to tweet less each day but keep it up every day than to go crazy for three days and ignore it for a week. Your followers will soon be relying on you for regular updates so don’t disappoint them!
#3 Use Apps
Gathering data on Facebook (such as email addresses and telephone numbers) can be a minefield. This is because Facebook rules and privacy laws prevent you from asking for fan data on an open thread. By using apps such as AgoraPulse you can run contests and legally gather data to add to your mailing list. There are tons of cool ways to use the apps to gain new members. Why not try a weekend quiz, poll or coupon deal? For special occasions or promotions you could also try a sweepstake with a cool prize for the winner.
#4 Check Your Reviews
Sites like Yelp are huge in Australia, predominantly for placing reviews. If one of your box clients has had a positive or negative experience then they may visit an online review site to voice their feelings and you need to be on top of that. Always respond politely and encourage a one to one discussion offline wherever possible. If you got a bad review then try to encourage some positive ones from your box members. Never be tempted to slate your competition or place a ton of bogus reviews for yourself… it will backfire!