Disclaimer: WodSites is not in any way affiliated with the CrossFit brand.
Images are great for marketing your CrossFit box. In fact all studies point to visual marketing leading the way across blogging and social media platforms as these statistics below illustrate:
- Tweets with images receive 89% more favorites and 150% more retweets.
- Blog posts with images receive 68% more click throughs than those without.
- Posts with photos get more engagement—accounting for 87% of all interactions
Ok so images are great for your online marketing but are some better than others? In this article, Wodsites Australia, the leading provider of websites, graphic design and digital marketing for the CrossFit industry, takes a look.
Photos that work best in the “motivational” category are those which are true to life and that your readers can identify with. Avoid using clichéd stock photography which depicts body perfect athletes, especially if your box is welcoming CrossFit beginners. Wherever possible use real photographs (of course with permission) of your own members as they overcome struggles and achieve new goals at your box.
The worst “motivational” photos we have seen are the ones which make it look as though CrossFit might actually kill you. You know … the ones which show cut hands holding a skipping rope and the text “I’m bleeding, bruised and battered but I still love CrossFit!” Whilst these images may motivate hardened CrossFit athletes you should be very mindful about putting off terrified newbies. Plus you shouldn’t be promoting an unhealthy lifestyle… it’s not what CrossFit is about! Remember the goals of the average box joiner and know that they usually don’t involve weeping on the floor covered in bruises!