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We have taken a look at some great marketing techniques for CrossFit® affiliates but what about the marketing mistakes? Did you know that most CrossFit® boxes are committing these mistakes every single day and they don’t even realise? In many cases they actually think they are helping their box when in fact they are dooming it to failure! Don’t be like them… in this article we are going to look at 5 Deadly CrossFit® Marketing Mistakes that you can avoid!
Mistake #1 Focusing on Price
Entering into a price war with your competitors could be a huge mistake that you will only learn when it’s too late. Unlimited special offers, discounts, cut price memberships and giveaways can really eat into your profits leading to recurring yearly losses. Another thing to consider is the psychological impacts on potential clients about offering super low prices. We are always taught that if it looks too good to be true it probably is… so by offering very low prices while your competitors are not you may be inadvertently devaluing your brand.
✓ Sell the features and benefits of your box not just the price
✓ Add time limits to your offers and make sure they actually expire
✓ Target your key demographic who will not be fixated on price
✓ Carefully calculate your costs before constructing an offer
✓ Don’t target users who would have purchased a full price membership anyway
Mistake #2 Poor Advertising
Poor advertising covers a whole spectrum of issues but the base line is that you are spending money on something that isn’t working. In some cases that we have encountered you are spending thousands on something that isn’t working! Methods such as geo-targeted emails, referral programs, social media and blogging are all completely free and incredibly effective so know that you don’t need to spend money to be a success. If you do want to go ahead though, here are some tips to avoid poor advertising:
✓ Target your advertising based on location, age, interests, gender etc
✓ Carefully monitor any advertising campaign and stop it if it isn’t performing
✓ Be sure that you are using appropriate imagery and designs for maximum effectiveness
✓ Split your budget and test different advertising campaigns and strategies
✓ Experiment with targeted social media advertising campaigns