Preview Text: Is your website any good or is it time to invest in a new one? Well, if it shows any of the five signs on this list, then it’s definitely in need of an upgrade!
Is your website any good or is it time to invest in a new one? Why don’t we find out?
Below are five signs your existing gym website is in need of a serious upgrade.
Sign #1: Poor Mobile Optimisation
If your gym website looks good on desktop computers and laptops but comes out all messed up on mobile devices, then you could be losing a lot of sales without even knowing it.
You see, over 50% of website traffic worldwide comes from mobile. This means that if your website is not designed to work properly with mobile devices, then you’re effectively missing out on a massive opportunity to get more sign ups for your gym.
So, check your gym website now using your phone. Does it properly resize to fit the screen? Do the elements rearrange themselves without ruining the layout? Is the text still big enough to read?
If you answered no to any of these questions, then it’s probably time to have a new website built.
Take a look at our demo website for gyms and personal trainers. It looks sexy on every device.
Sign #2: Poor or Non-existent Search Engine Optimisation (SEO)
No matter how good your website looks, it wouldn’t do your gym any good if nobody knows about it. So, you need to find a way to get it in front of prospects—and SEO is a great way to do that.
But what exactly is SEO?
Simply put, SEO is the act of crafting and structuring all the written, picture and video content on your website in a way that would get search engines like Google, Yahoo!, and Bing to rank it higher—ideally within the first page—in search results.
The good news is you don’t really need to know how to do it. In fact, you shouldn’t even bother and instead just let an expert take care of the whole thing for you. After all, your main focus should always be running your gym, not optimising websites.
So how does your website perform in the search engines?
Well, head on over to SEOptimer and punch in your web address.
If your score is low, then it’s time to book in a strategy call with us and we’ll help you build a site that crushes it online.
Sign #3: Slow Load Times
When it comes to websites, aesthetics should never trump load times because very few people, if at all, would wait more than a couple of seconds for a website to become usable.
So, check your website’s loading speed right now using a free tool like GTmetrix or Pingdom Website Speed Test to see if it’s up to par. If you get a bad rating, then it’s time to either optimise it or have a new, better one built. Ideally your site should load in less than 3 seconds even if you have a long homepage with video content like ours…
Sign #4: Terrible User Interface/User Experience (UI/UX) Design
If you want your website to bring you more members for your gym, you need to make sure it is designed to do just that.
This means everything on it—from the design and layout to the copy and calls to action—should naturally guide the prospect to the action you want them to take. There shouldn’t be anything that could distract them from it.
Of course, this also means you need to make everything as intuitive as you can. The goal is to make it as easy as possible for the prospect to find what they need and do what they want—which you can do by:
- Using descriptive navigation buttons
- Logically organising your pages
- Removing pages and pieces of content that the prospect doesn’t need
- Strategically placing call-to-action buttons throughout your website
- Using easy-to-understand language throughout your website
Sign #5: Insufficient or Incorrect Website Traffic
If you’re not getting enough traffic—or getting a lot of the wrong people to visit—then that’s a good sign that your website is suffering from one or more of the first four issues I’ve shown you today.
You see, a properly designed and optimised website would naturally attract more and more of your target customers over time—even if you don’t spend any money advertising it.
Of course, this doesn’t at all mean you shouldn’t invest in advertising. I’m just saying that before you do, you should make sure your website is built and optimised for conversions so you can get more bang for your advertising buck.
Get a website that works for you!
Stop wasting money on a gym website that does nothing to grow your business. If yours shows any of the five signs I’ve shared with you today, then you need to either fix it or have a better one built immediately.