When it comes down to successful digital marketing, a good website is the holy grail. This is especially true in the fiercely competitive world of CrossFit where every box owner, affiliate and athlete is battling for the top spot. So you know you need a high performance website but do you already have one? The number of enquiries you get from your website each week is a good indicator of its performance but there are plenty of other ways you can check. Wodsites, Australia’s leading CrossFit marketing agency has put together 5 easy ways to tell if your CrossFit website is good, to help you do just that.
#1 Mobile Optimisation
First and foremost does your website work on all mobile devices (tablet, smartphone and iPhone)? When we say “work”, we don’t just mean does it open we mean does it work nicely. In Australia mobile traffic makes up 62% of all web visits so if your site does not load correctly on a mobile device you are missing out on 62% of your potential business! When a website is mobile optimized it will shrink down nicely to the size of the device used to access it. Usually the menu and layout of the site will also adjust making it easier to read.
TIP- Check your site today using those three devices and see how it performs. Try to access the tabs and contact page to see how easy it is. If you get frustrated then you already have your answer!
#2 Good SEO (search engine optimization)
Good SEO ultimately means rising to the top of the search engine rankings so more people click on your site, however it is achieved in a number of different ways. The way your site is designed, the speed at which it loads, the words you use in your content and the way you approach your digital marketing will all have an effect. It is easy to check your SEO performance using awesome free tools such as http://seositecheckup.com/. Simply enter your web url and the tool will tell you how you are performing and what you should fix. Of course you should be aiming for 100% but it is likely that you will need some professional help to get there.
TIP- Regularly check your SEO performance and your site ranking over at Alexa and run frequent searches for industry keywords using different browsers and devices.