For over a decade inbound marketing has been the best way to do business online. Unlike the old school methods of buying mailing lists, telesales and simply sitting and hoping for leads, inbound marketing is the act of making leads come to you. How do you make leads come to you or more specifically … how do you make new box signups come to you? By aligning your content, web structure and digital strategy you will naturally attract inbound traffic that you can then convert, close, and welcome as new members for your box! Read our 5 Inbound Secrets for CrossFit® and get ready to watch those new members roll in!
Step 1: Create Winning Content
Your content needs to be a winner… this is the first secret of inbound marketing success. Every piece of content you publish from website content through to blog posts, social media updates and newsletters must tick all the right boxes in order to win business. Here are some quick tips to make your content a winner:
✓ Be original – never copy someone else’s content!
✓ Be generous – give what you promised and then some!
✓ Be SEO aware – your content must address the search engine queries of your target audience
✓ Be easy – write engaging, light and interesting content that captures attention
✓ Be consistent – Remember the voice of your brand and its values and echo these in everything you do
Step 2: Capture Visitor Information
Your CrossFit® website must have the ability to capture information otherwise it is nothing more than an online museum! There are many features that a good website will include in order to capture that precious visitor information and here are some of the best ones:
✓ Contact form – make sure it’s easy and working!
✓ Subscribe form – once visitors have subscribed to your newsletters they can be converted.
✓ Lead Magnets – Lead magnets are a piece of content you give away such as an eBook, checklist, video series, webinar in exchange for someone’s contact details.
✓ Landing Pages – use complementary landing pages to target specific groups and convert them to box members.