CrossFit is a cut throat business there’s no two ways about it but the good news is that it’s here to stay. CrossFit has proved that it isn’t a fad and its followers are growing by sensational numbers each year. Box owners who take a smart approach to their marketing know that there is money to be made but only if you have the right strategy. At Wodsites Australia we understand CrossFit marketing and we are going to tell you 5 Killer CrossFit Marketing Strategies that you should implement… like right now!
Killer Strategy 1: Know Your Brand
Yes yes you know the name of your box and the services you offer but do you really know your brand? Every box is different; some are focused on improving overall health whilst others are specializing in training advanced athletes. Some boxes are crazy about competitions whilst others just like to have fun or get involved in charity events. There is no right or wrong box identity but each one is different and you need to know where yours fits into the CrossFit world.
Why is all this important you may ask… right? Well if you don’t know who you are then how will you know who to target? The best marketing campaigns are targeted to a specific niche, for example newbies who have never exercised before. If you were to target this demographic with super ripped body images and hardcore workouts then it’s unlikely they will want to sign up. Knowing your brand is the first killer crossfit strategy. Once you understand your box and what it stands for, you will be able to develop your online identity. The way you write, the images you use, the campaigns you run will all build a consistent picture of who you are.
TIP- Create a document mapping your box and its core values – this will make it much easier to begin your marketing efforts later.
Killer Strategy 2: Turn Members into Ambassadors
Surely customer service doesn’t come into the realm of attracting new box members does it? YES it definitely does! Digital marketing goes hand in hand with good old fashioned customer service because your existing members can be your top ambassadors if you empower them to be. Build a strong community within your box through personal interaction, events, happy hours and incentives. Make sure your members glow with happiness after each visit so that they can’t wait to bring their friends and tell everyone about it on social media.
TIP- Implement a ‘refer a friend’ scheme at your box. For every friend your members refer they get a discount/free product from your shop/smoothie voucher etc.