Struggling to grow your gym? Just do what the most successful gym owners do to grow theirs!
Today, I’ll show you the top five killer marketing strategies these people use to get a steady stream of new members through their gym’s doors so you can start doing the same.
Let’s get right to it!
Killer Marketing Strategy #1: Hyper-targeting
If you want more people to respond to your marketing message, then you’ll need to start targeting fewer people. I know this seems counterintuitive, but hear me out.
You see, for a marketing message to be effective, it needs to be super relevant. Unfortunately, it’s virtually impossible to come up with a single message that would resonate with everybody.
The solution? Narrow your targeting. Find one concrete problem you want your gym to address and then market only to people who are struggling with that.
So, instead of simply targeting people who want to lose weight, for example, go deeper and target those who want to lose weight but hate spending hours in the gym. Doing so will help you come up with powerful hyper-targeted marketing messages such as:
- If you’ve got 30 minutes a week, we can help you lose weight!
- Forget two-hour workouts. Give us half an hour a week, and we’ll help you get lean!
- Say goodbye to long-ass workouts. Give us 30 minutes a week, and we’ll get you ripped!
The great thing about hyper-targeted messages like these is that they don’t come across as noise. Instead of interrupting the prospect, they simply join the dialogue that’s already going on in their mind.
It works because the prospect is already struggling with the problem. They just happened to notice you “passing by” with the solution they’ve been looking for.
Killer Marketing Strategy #2: Customers as Brand Ambassadors
Everyone knows word of mouth marketing is extremely powerful. So, why not use it to get more people to sign up for a membership at your gym?
All you have to do is make sure your customer service game is on point—which you should do even if you’re not trying to get people to promote your gym—and encourage your existing members to spread the word about you in exchange for incentives such as:
- Rewards points that can be exchanged for discounts and merchandise
- Other prizes that you know your members would be excited about
Killer Marketing Strategy #3: Cross Marketing
This one’s simple: find a company that complements yours—such as your local sports apparel store or healthy restaurant—and team up with them so you can help grow each other’s businesses.
For example, you can offer discounts on gym memberships to anyone who buys from your partner apparel store. Your partner apparel store can, in turn, offer discounts on their products to anyone who signs up for a membership at your gym.
This set-up allows both of you to tap into each other’s customer base without spending serious marketing money.
Killer Marketing Strategy #4: Website Designed to Generate and Convert Leads
Imagine you had a salesperson going after prospects and closing them 24 hours a day, 7 days a week. How much faster do you think your gym would grow?
Well, that’s exactly what a website specifically designed to generate and convert leads could do for you.
Unlike human salespeople, websites can work round the clock without getting tired or burned out. They also have smarter targeting, a wider reach, and better analytics than even the best salespeople around.
Long story short, they can get you a steady stream of new members for your gym without you having to actively do anything. Everything runs on auto-pilot.
Killer Marketing Strategy #5: Influencer Marketing
Wouldn’t it be great if you could reach hundreds of thousands—or even millions—of highly engaged prospects without spending years and ridiculous amounts of marketing money growing your social media following?
That’s exactly what influencer marketing is all about. It allows you to leverage the massive following big social media accounts that have already spent years and serious money building.
It’s practically word of mouth marketing but on steroids because unlike normal people who only have a handful of prospects they can promote your gym to, influencers have a crazy large audience eager to hear what they have to say.
Supercharge your gym’s growth today!
Growing your gym is easier than you think if you know what you’re doing—and with the five killer marketing strategies I’ve shared with you today, you now do! Give them a shot and see for yourself just how much growth your gym is truly capable of!