Is your landing page producing the results you need? At Wodsites, Australia’s number one Gym marketing brand, we understand landing pages and we are going to share with you 5 landing page secrets to boost your signups and ampify your earnings!
What is a landing page? Well, put simply, a landing page is a single page website designed to capture signups or purchases. It offers a simple funnel for you to grab new clients and unlike a website it minimizes distractions. In the CrossFit business, landing pages are essential so make sure you read on to find out how to make yours super profitable!
#1 The Headline
If your landing page headline isn’t awesome then it can wreck your chances of success. 90% of visitors who read your headline will also read the rest of your page. The key here is to make your headline short and attractive so readers continue through your sales funnel.
- 20% Off Gym Memberships
- Buy 1 Month Get 1 Month Free
- Get Your Free Fitness Assessment
Your headline is not the place to explain your offer or to try to tell visitors why they need to sign up. It is the place to grab attention and keep visitors reading.
TIP- Get the headline right before you start on the text, the sign up form or the image.
#2 The Graphics
Your landing page header graphic needs to have the WOW factor because it’s the first thing your potential clients will clock when they land on the page. Your graphic has to be in some way relevant to your offer but should not be overly complicated. If you know who you are targeting with your landing page then it will make it easier to find the right image. Professional athletes? Stay at home Moms? Fitness beginners? College students? These are different demographics that will not respond to the same image.
- Use high resolution images for superb quality
- Avoid “hardcore” CrossFit images unless this is your target market
- Ensure the image resizes correctly on all devices
TIP- Photos from your own box can work really well providing they are professional and high quality images. Why not snap a photo of your trainers in action or your great facilities?
#3 Load Time
The speed that your landing page loads can massively impact on its success. In fact, a 1 second delay can result in a 7% reduction in conversions… That’s huge! Expectations are high these days and over half of all web users expect a site to load in 2 seconds or less regardless of which device they are using. Large images, slow loading forms, third party widgets and the structure of the HTML markup are all critical factors.
You can and should check the load time of your page on a regular basis to maximize your success, try one of these sites:
TIP– Using GZIP can significantly speed up your page by compressing files and images without losing quality however your HTML structure is still key. Chat to the Wodsites team for assistance and prices for easy landing page design.