The days of randomly picking a WOD and throwing it at your members is long gone. If you want to build a lasting CrossFit Affiliate today, you need to provide the best CrossFit program that is, inclusive, structured and progressive. The plan for affiliate owners should be to make CrossFit available to the everyday human being – mums, dads, office workers, nurses, teachers, and, well, you get the picture. Here are 5 things that we have learned and now apply to our CrossFit programming:
Although CrossFit as a sport is exciting, and competition clubs have their place, the focus has to be on the general population! The main word that I believe needs to be mentioned here is VOLUME. The majority of members that walk through your doors do not view CrossFit as a sport, they view it as their exercise program of choice. I know this seems obvious, but that means that they do not have to train as if they are going to be competing! High intensity is still king, and I’ll take a beautifully designed couplet or triplet over a ‘sexy metcon’ (a workout that looks impressive and fancy on the board, but really just causes you to work at a low intensity as you stumble around the gym trying to get through the ridiculous volume) any day of the week. After a decent warm up and skill work, do some strength, Olympic lifting or gymnastics work followed but a high intensity 5-15min WOD. Of course you have longer days, but for the most part a high intensity anaerobic workout is going to give your members the most bang for their buck when it comes to increasing all 10 components of fitness.