1. Be Present
As soon as the holiday season rolls in, people are suddenly more willing to spend money. Pretty much all you have to do is get in front of them to get the sale.
What’s amazing to me is most gym owners get to November and they can’t wait to switch off with the rest of the world and not realizing that this is the time they should be totally cleaning up.
What’s more, come January every gym owner will be pushing out their offers and you may have missed your best window to close the lion’s-share of new members.
That’s why it’s time to up your marketing game RIGHT NOW, when the holiday season has just begun.
Churn out more of those blog posts. Post more videos. Be more active on social media. Get in touch via email. Run more ads. Be more visible than you’ve ever been before.
Visibility, though is just one part of the equation. You need to also make everything you put out as relevant as possible to your target customers—and one of the best ways to do that is to identify a problem of theirs that you want to address.
Once you’ve done that, simply craft all your marketing messages around it to instantly increase your odds of getting noticed. This works because people are not actually looking for things to buy. They want solutions to problems they have.
2. Get Selling
‘Tis the season to be shopping—at least that’s what both your prospects and existing members alike are thinking. So, why not capitalise by promoting your gym and merchandise harder than ever before?
For this strategy to work, though, you’ll need to have a website that’s designed to process transactions for you on auto-pilot. Otherwise, you’ll end up spending the holidays manually taking care of the avalanche of orders that it would bring.
One of the many gym merchandise templates we have put together for our clients.
3. Schedule Your Posts
On a related note, you may want to also prepare as many of your Christmas social media posts as you can in advance and set them to go live automatically over the course of the holidays. Otherwise, you’ll be too busy to enjoy the season with your family and friends.
The good news is that platforms like YouTube, Facebook, and WordPress all allow you to easily do just that.
Instagram, however, doesn’t. But at least that’s just a single platform you need to worry about. And if you prepare your posts in advance, all you have to do is copy and paste them once it’s time to post.
4. Automate as Much as You Can
It’s not only your transactions and social media posting that you can automate, though. You can also do a whole lot of your customer relationship management (CRM) on auto-pilot using a powerful tool like Total Domination.
You can use it to welcome new members, respond to inquiries, and send out all sorts of timely and relevant marketing messages to both prospects and existing clients even while you’re sleeping.
Just imagine how much free time you’ll have to enjoy the holidays!
Here’s a map of some of the automations we use when helping gyms to scale…
5. Reflect on the Past Year
Check your analytics data. Go over your numbers. Get feedback from your existing members.
What did you do right? What did you do wrong? Where do you want your gym to be this time next year?
The holiday season offers a great opportunity for you to evaluate your performance over the past year and figure out ways to do better in the next. Always remember that just like your fitness, your gym will only keep improving if you keep challenging it to get better.
Supercharge your sales and sign ups this holiday season!
Christmas is definitely one of the most profitable times of the year for businesses. The catch, though, is that if you want to capitalise, you’ll need to get your marketing game on point.
The good news is with the battle-tested tips I’ve shared with you today, you’re more than ready to do just that!