Building Your Gym Website Yourself is a Terrible Idea! Here’s Why!
“Why should I hire you when there are a lot of free website builders I can use instead?”
When it comes to building your gym website I get this question a lot—and I completely understand why. After all, at first glance, building your website using a platform like Squarespace or Wix may seem like the more cost-effective option.
But is it really? Let’s find out!
How much is your time worth?
How much do you make an hour? $20? $50? $100?
Whatever that number is, that’s the amount of money you’re throwing away per hour when you choose to work on something you’re not even good at instead of focusing on the thing that actually makes you money: running a gym.
And since you don’t know much about creating websites, there’s virtually no chance you’ll get a ready-to-publish one up and running in a matter of hours even if you use a site builder. For comparison, my team and I spend a hundred hours per website on average—and we’re already experts at building them.
Are you willing to throw away a hundred hours’ worth of earnings just so you could trick yourself into thinking you saved money by building your website yourself?
What kind of results are you looking for?
And even if you somehow manage to launch your website in just an hour, do you think it’ll be good enough to get a steady stream of paying customers through your door?
You see, creating websites that generate quality leads on auto-pilot 24/7 requires three things:
- An in-depth knowledge of all the latest trends and best practices in web design and development
- A solid understanding of effective UI/UX design
- Conversion rate optimisation expertise
Are you willing to throw even more money out the window spending countless hours learning all three?
Hiring a professional does not even cost that much money!
Sure, there are web developers that charge an arm and a leg for a mediocre website. But with WodSites, a single new gym member is just about enough to cover your website’s development and maintenance cost.
Sounds reasonable enough, right? Especially when you consider how easy it is to get one new member with a website that’s specifically designed to provide you with a steady stream of quality leads 24 hours a day, 7 days a week.
But that’s not even the best part about working with us.
Every two years, we’ll also revamp your website based on the latest trends and best practices for the low, low price of free!
So, do you still think site builders are the better deal?
Here’s a table that shows how much it would cost you over two years to work with WodSites compared to other web developers.
Now, tell me. If you’re going to spend over 100 hours building your own website…
…and for sake of illustration let’s assume you only value your own time as the CEO of your gym at a measly $20 an hour (you should be aiming for more like $100)…
Then your initial cost of setting up your website is going to be $2,000!
Now, how many hours are you going to spend managing changes on your website? What about taking backups? Updating WordPress? Updating Plugins? Connecting your Facebook Pixels? And the list goes on…
Let’s just say 100 hours for the entire year, or 200 over the next two years. That’s another $4,000 of your time over the next two years.
That’s a total of $6,000 over two years.
So, how much did your free website really cost you? You just paid twice as much as it would have cost you to work with WodSites.
It’s all about opportunity costs and ROI
Just because you’re not paying in cash, doesn’t mean you’re not losing money when building your gym website yourself. By wasting your time building your gym website yourself instead of working on the thing that actually generates income for you, you end up throwing serious money away in the form of potential earnings.
And even if you do manage to launch a website, there’s a big chance it won’t do anything for your bottom line because you don’t know how to build websites in a way that would generate quality leads on auto-pilot.