Disclaimer: WodSites is not in any way affiliated with the CrossFit brand.
3 Gyms, 1 Community: it could definitely present a challenge to unite the culture and community of three gyms, but CrossFit Athletic serves Sydney across its three locations with this exact philosophy. Having affiliates in Brookvale, Mona Vale and the City, CrossFit Athletic works hard to ensure that each box benefits from the same friendly culture, world-class programming and coaching standards.
When we chatted recently to Enrico Massi, one of the directors at CrossFit Athletic and the affiliate for the City campus, he shared some great insight into how they keep the culture consistent with multiple locations. CrossFit Athletic successfully operates three boxes with centrally-created programming, coaching standards and staff training, as well as social events to bring members together and finally, a killer website that ties everything together, converts visitor traffic and broadcasts CrossFit Athletic to the world.