CrossFit Photography Tips For Box Owners

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CrossFit Photography Tips For Box Owners

Disclaimer: WodSites is not in any way affiliated with the CrossFit brand.

By Reanna Kebblewhite Photographer/Owner of Reanna Jane Photography

I am often asked how I capture CrossFit. As a lifestyle photographer my approach to a shoot might be considered somewhat different to that of a traditional sports photographer.  In this article I will share with you some of the key factors that influence my CrossFit photography.

When looking to capture a ‘moment’ I keep in mind the strain an athlete is experiencing and balance that with the natural human desire to want to be shown in the best possible way – always.

Capture A Moment That Is Real

One of the key objectives of my profession is to capture a special moment. When considering CrossFit photography, that moment could be an athlete ‘in the zone’, showing the elation of achieving a new PR, the testing of an athlete’s limits, an athlete failing a final rep or just pure exhaustion after giving 110%.

CrossFit is a sport that challenges both the physical and mental strength of its athletes. Few sports combine so many disciplines as it does. A high level of technical skill, exceptional cardio endurance and pure strength is required excel in this sport. The effort exerted by athletes and the sheer strain as they complete workouts means that the emotion and stress of the moment is often clearly visible on the athlete’s face and body . When looking to capture a ‘moment’ I keep in mind the strain an athlete is experiencing and balance that with the natural human desire to want to be shown in the best possible way – always.

Whether you are photographing the chiselled physique of your elite athletes, or telling the story of the achievement of a newcomer in your box – capture images that are real, yet kind. Being sensitive to this fundamental desire goes a long way.

Want to speak with Kody about your website? Schedule a time directly into his calendar for a no obligation website review. SCHEDULE MY CALL

Use The Environment To Your Advantage

The physical environment also plays an important role in capturing ‘the’ image.  Most CrossFit boxes are located in industrial buildings where lighting is poor. As a result, florescent light is often used which creates a colour cast and harsh shadows. Poor lighting can reduce an otherwise award-winning image to one that is “almost there”. There is, however, a positive side to a low or artificial light environment and that is being able to be more creative. Understanding how to manipulate the light allows you to use it to your advantage. Try using the light to increase the mood or emotion of your image. Experiment with the lighting at your box and don’t be afraid to take risks.

Connect With Your Subject Without Distracting Them

Finally, and most importantly, try to connect with your subject without distracting them. People often get nervous when a camera is around. If you sense your subject is a little uncomfortable – back off!  As soon as they’ve changed their behavior, you’ve lost the authenticity in your moment.

Want to speak with Kody about your website? Schedule a time directly into his calendar for a no obligation website review. SCHEDULE MY CALL

A Note From WodSites

As website developers, we understand the importance of having good photographs on your website. That’s why we recommend Reanna. She is an amazing photographer (as you can see from her pictures) and she understands the CrossFit industry. It really is a winning combination, also find out How Content Will Rule in 2016.

Reanna is available for CrossFit Open and Competition photography. To find out more please email [email protected] or contact her on the details below.

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