Hey guys, Kody Thompson from WodSites here. Just wanted to film this quick video. We’ve had a few gyms asking us whether or not they should be using Google AdWords to promote their website. And I firstly want to start by saying that Google AdWords are a great way to drive targeted traffic and the good thing about Google AdWords is that people who is searching on Google for a CrossFit gym are really likely to sign up so they’re highly hot leads the ones that you get from Google AdWords so that’s the pro. But the negative is that in can be super expensive. I was speaking at a gym recently in Melbourne and their Google AdWords campaign was costing about twelve dollars per click. Now that’s pretty expensive considering I can get Facebook clicks through to my website for about fifteen cents a click so obviously that’s a lot of money so here’s the bottom line you need to know about Google AdWords. You need to know what is the conversation rate of your website if you’re sending someone to your website for twelve dollars but you know a hundred percent of them are signing up for a free trial class then it’s a no-brainer that Google AdWords is working for you. But if it’s taking you a hundred people to visit your website for one of them to sign up for a free trial then expense of Google AdWords is going to be way too high. So here’s what you need to do. You need to first of all before you set Google AdWords out you need to make sure that your website is converting. You need to have a website that’s set up to convert really well and that way you can get the best out of your Google AdWords campaign and number two, for the best results I’ll be sending my Google traffic to a landing page rather than a homepage what I mean by that is I’ll be sending my traffic to a page that has no main menu items and no where else for them to click. The only thing that they can do is either sign up for a free trial class or leave. In that way you can know exactly what your conversation rates are on that page and you’d be able to tell whether or not your ads are worth the money that you’re spending or not.
Kody Thompson is the Director of WodSites and is based on the Gold Coast, Australia. He has established and grown two six-figure marketing agencies and helped thousands of small businesses to market their businesses online. With clients in 14 countries, an international team of over 25 staff and over 400 businesses on their subscription, Kody has progressed from start up to success in a short space of time yet remains focused on the passion that began it all: helping others develop and achieve their goals.
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