Content is already King of the digital world but is it about to become the ruler of digital marketing in 2016? At Wodsites, Australia’s number one source of digital expertise for the CrossFit industry we believe so. Here are the ways we think content marketing will rule in 2016 and what you as a box owner need to do about it.
Firstly let’s talk about the role of a content writer which has radically changed in the last few years. Your content writer and social media coordinator are now two key players in promoting your box. If you don’t have a content writer then 2016 could be the year when you fix it- speak to our team about bespoke content for your site.
Content marketer tasks now include:
- Creating engaging headlines & articles
- Respinning content for multiple uses
- Creating content for social media engagement
- Creating engaging thought leadership content
- Understanding audience demographics and how to appeal to them
- Working with third parties to showcase content
So here are our top three predictions and our marketing tips for your box in 2016.
Content May Replace Ads
End users are getting smarter when it comes to the ads they see across their favourite sites and with ad blocker becoming increasingly popular in 2015 advertisers are already exploring other methods. If you are heavily relying on Google Adwords then you may need to rethink your strategy. The focus is now on providing content that people actually want to see and that doesn’t always mean paid ads. Similarly when it comes to social networking sites, many marketers are moving away from traditional adverts and heading towards thought leadership and storytelling. Expect to hear those buzzwords a lot more in 2016.
TIP- Evaluate your existing ads budget, analyse the results and the CPA (Cost Per Acquisition). If it isn’t working favourably then consider switching your budget to content based marketing.
Content Will Be Repackaged More
When you think about content marketing are you thinking about blogging? Blogging still holds a valuable place in the content world but there is so much more value that can now be obtained from one piece of content. Let’s say you write 500 words to promote your box and you publish it to your site… what else can you do? You can respin the content several times to place it elsewhere without causing an SEO (search engine optimization) conflict. You can also turn the content into an infographic. Add to this the possibilities of localizing content in different languages to attract your key demographics and you really are making your content work for you. Actually, whilst this creates more work, it does also mean that you get more bang for your buck when it comes to content expenditure because one piece can be used for ten or more different functions.
TIP- Infographics are set to get bigger in 2016 but remember that you do need good content to begin with… it’s not all about graphic design! Speak with Wodsites for the perfect Design + Content package for your box.