If you’ve ever asked this, then this is the article for you!
Introduction To Partnership Marketing
Not all traditional marketing methods are dead. In fact, much of the business we get here at WodSites comes through one particular form of traditional marketing. That is, partnership marketing. Partnership marketing is simply the agreement (formal or non-formal) between two businesses to help promote each other.
When most people think about marketing, they set a goal of how many people they want to sell to and then they go out and actively try to personally reach each of these customers.
For example, an author might have a book and they want to sell it to 1,000 people. So they decide to build their own audience of potential customers and market their book to them. The problem is that it takes time and resources to establish a relationship with new customers. But what if you could sell your book to one person who could on-sell that book to 1,000 people. Or what if someone who already had the trust of an audience was to endorse you to their clients? That’d be much easier, wouldn’t it? That’s partnership marketing.
Recently, a friend and box owner post online for some help approaching businesses to help promote their affiliate. After a few hours and a ton of comments I realised that there were a lot of box owners who want to create these kinds of connections with businesses but just don’t know how to do it.
Using Partnership Marketing I built my first business to earn a quarter of a million dollars in yearly revenue after only two and a half years. Not bad for my first start-up. This stuff works. So, here is the exact method I use to create partnerships that work: