CrossFit® is no longer a sporting niche where your mediocre old website can grab attention and catch new box signups. CrossFit® is now a global phenomenon with thousands of International boxes competing online to win new memberships. So how can you beat the competition and turn web visitors into box members? Check out our top three tips to make it happen and now!
1. A Landing Page
A landing page is a single page website without any navigation and it will include a capture form. Landing pages rock the CrossFit® world because they cut straight to the point… this is what we are offering… sign up and get it right now! Many web visitors will wander around your site without signing up but a landing page doesn’t allow for all that. Whether you want to get signups or capture contact details, you can tailor your page to your visitors. You can make as many landing pages as you want and the more targeted pages you have running the greater your responses will be.
➢ Use short and straight to the point content writing
➢ Use a stunning graphic as your header image
➢ Make sure your capture form is easy and prominent
➢ Experiment with different styles and messages
➢ Tailor your landing page for your offer or promotion
➢ Keep it simple and uncluttered with no distractions
➢ Link to your landing pages from fitness & nutrition forums
Here are some ideas for landing pages we have used with clients before:
- Special offer for mother’s with young children promoting a mother’s class with free child minding.
- Special offer for military and support service men and women.
- Promote registration for a Come & Try CrossFit® day at your gym.
- Promote competition registration.
- Special offer for high school and college students.
- Special offer for football players or other sports players.
The reason landing pages are so powerful is that you can target your pages directly to the needs of a specific audience and then drive specific traffic to the page. For example, you can use Facebook to target your advertising at the exact type of people that you want to hear your message and then have that message specifically designed for them – this is known as Direct Marketing. This is a hundred times more effective than indirect marketing techniques.