Time to work out your taste buds!
Start your summer with an ice cream event for your members and their guests. This simple get-together gives people the chance to get to know each other off the gym floor.
You can organise to travel to a venue, or order-in and set up your own ice cream bar (complete with every topping you can think of).
We’ve made it easy for you with a flyer + marketing content. You’ll have the set-up ‘licked’ in no time!
…As part of our Website + Marketing package our clients receive the following Mexican Night designs customized to their brand and content:
1. A3 Print Ready Poster
2. A4 Print Ready Poster
3. A5 Print Ready Poster
4. Web Optimized Flyer (For use in emails and on the web)
5. Facebook Event Banner
6. Social Media Image
You will also receive the following content to help you promote the event:
- Sample text for the flyer design
- Facebook page post template – for promoting the event on your Facebook page.
- Facebook group post template – for promoting the event in your member Facebook group.
- EDM (electronic direct mail) e-mail template – for emailing out to your members
Here’s what it will look like:
Here’s how to run the event:
This one’s easy!
The aim is to encourage some social time and give people the space to get to know each other outside of their workout environment. By fostering a positive social atmosphere, you’ll have better retention and more word-of-mouth referrals.
You have a couple of choices regarding how to run the event:
Meet somewhere at lunchtime to give your shoppers the opportunity to show off their great finds!
If you’re motivated, you could contact some retailers to see if they will offer a one-off deal to your members, or talk to your nominated brunch venue about offering discounted coffee or menu items (make sure they have healthy options for your dedicated fitness fans).
After a training session (any night of the week can work for this event), organise everybody to travel to a local ice creamery. Let the venue know you’re coming so they can handle a rush of customers.
Encourage car-pooling so people have the opportunity to connect on the way to and from the location.
Order in and set up your own in-house ice cream bar. Get creative with sprinkles and sauces, or organise a ‘smash’ station where members can create their own toppings from chocolate bars and sweets.
This is a chance to break good-eating habits for a special occasion, but consider a sorbet, dairy-free or low-fat option for members who have special requirements or are keen to stay on track with their diet.
You may wish to think of something for members to do after the ice creams have been polished off, such as heading to the cinema or moving on to the local pub.
Promoting the event:
Promote your event well ahead of time so your members can clear their schedules.
This event is all about camaraderie, so make sure you encourage people to come along and bring their friends who may be thinking of joining but haven’t quite made it across the starting line.
Add updates to your social media pages, post flyers around the gym and don’t forget to email your members and ask them to RSVP.
Want to use this flyer template?
It’s simple. If you’re a member of the Website + Marketing subscription here at WodSites then all you need to do is click the button below to download the Word Document, complete the content in the document and email it to us at [email protected]. We’ll edit up the flyer for you and send it back to you within a week.
Want more marketing ideas like this?
We have a whole suite of marketing ideas like this one and we’ll gladly share them with you. To get access to all our Event marketing ideas please email [email protected] and will send you links to our complete list of event ideas. In the meantime, here are some more ideas you might like.