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If you are a new CrossFit® affiliate you will know that it can be difficult to establish credibility, brand awareness and ultimately to get those much needed members through your doors. If your website and digital marketing are up to scratch and you are still not seeing the results you want then perhaps it’s time to look to influencers to give you a helping hand.
What is a CrossFit® Influencer?
A CrossFit® influencer is a person who has already established himself or his brand in a particular field and is therefore known and respected online or offline. This person or brand may be a CrossFit® athlete, a sporting brand, a marketing expert or simply an avid social media user.
Typical Influencer Characteristics
No two influencers are the same but typically they may have one or more of the following characteristics:
✓ A high ranking and top performing website or blog
✓ In excess of 1000 social media followers (the more the better)
✓ Connections with useful sporting associations or events
✓ A large email marketing database
✓ Published ebooks, case studies or media appearances
How Can You Use Influencers?
There are many different ways to use influencers in your marketing but there is one key point that you must remember and that is … GIVE AND TAKE. Most influencer marketing does not involve payment but it does involve give and take. For example… if your influencer is an expert on CrossFit® boxes and mentions your box in an article then you should return the favour and promote their upcoming seminar. If you continually take from influencers you will not reap the lasting rewards that are available.